GABA and the E-Commerce Association have signed a Memorandum of Cooperation

GABA aims to deepen economic cooperation between Georgia and Armenia and strengthen direct connections between companies in both countries, making commercial relations more straightforward and effective.

The association supports companies in entering new markets, finding partners, and developing their activities. We place particular importance on building direct, working relationships with partner organizations. Such cooperation helps reduce risks, simplifies processes, and speeds up decision-making.

For companies already operating in the Georgian and Armenian markets, we create an environment where they can connect with new partners, access practical market insights,

and expand their business networks. We also organize B2B meetings, business missions,

and working visits.

Our vision is simple: Georgia and Armenia are not only neighbour countries but natural

business partners for one another. This is the direction in which we continue our work -

focusing on practical and results-driven cooperation.

Trends:

In recent years, demand for Georgian companies and professionals in the Armenian market

has been steadily growing, particularly in technology, financial services, and hospitality. At

the same time, Georgian businesses are increasingly interested in expanding into Armenia

and collaborating with local partners. This mutual interest creates a strong foundation for

new projects and initiatives.

Success story:

One of the ongoing projects is the entry of the Georgian startup Helio.AI into the Armenian

market. In this process, the association supports market research and analysis, partner

identification, and connections with local businesses. This experience demonstrates that well-structured cooperation leads to tangible and measurable results.

Why cooperation with the E-Commerce Association matters to GABA

Cooperation with the E-Commerce Association is important to us as it will facilitate the

exchange of experience and best practices between Georgian and Armenian businesses

and create new opportunities in e-commerce and the digital business sector. Within this

partnership, professional connections will be strengthened, and direct communication

between business communities in both countries will become easier. We believe that coordinated efforts between associations will bring real value to both small

and medium-sized enterprises, as well as larger companies.